Founded in February 14th , 2015, YouTube is today the biggest global video-sharing website. Three PayPal employees Chad Hurley, Steve Chen and Jawed Karim shaped the revolutionary website. In November 2006, Google the website was purchased off the three men for a staggering $1.65 billion U.S. YouTube is ideal for promoting business and/or brand because almost 5 BILLION videos on are watched daily. In 2015, the top paid YouTube celebrities made a combined total $54.4 million U.S. Although, to make this kind of revenue you must use strategies that are and will be affective when trying to promote an organisation or brand. A perfect example of a Brand name utilising YouTube to their benefits is GoPro. What is GoPro? GoPro is an American technology company manufactures extremely high-resolution videos cameras, designed to captures first person moments for those that seek adrenaline rushes. The camera can be mounted on surfboards, motorbikes, helmets and equipment can be purchased such as head straps and chest straps to get a more realistic first person view. GoPro can relate to YouTube in the sense that GoPro can record a video and YouTube can promote that video for you. YouTube gives you the ability to create your own profile. Videos you post, playlists and channels all appear on your profile, which makes it easier for people to locate videos or genres. GoPro have upwards of four million subscribers and four diverse channels promoting different types of cameras in order to target specific markets and audiences and potentially create a bigger artificial fan base. In 2007, GoPro managed to raise their sales revenue to a staggering $3.4 million U.S. which is a huge leap from the previous year that only raised $800 U.S. According to the GoPro website, YouTube today Is ranked #1 on the Brand Channel Leader board. On the GoPro profile, links to other social media platforms are accessible which again gives the franchise a larger fan base and this is an advantage as it broadens the adherent’s interpretations.